Erhan Ciris noticed early on that the best advertising in film never felt like advertising. It lived inside the scene. As digital ads grew louder and more interruptive, that observation became a conviction. He started asking: what if AI could do for live media what great filmmakers had always done on set?
In 2020, he began building the answer. That research became 4D Sight, a company that uses real-time spatial intelligence to place branded content inside live broadcasts naturally and invisibly. Today, the technology runs across major sports and esports properties worldwide.
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