In The News

MetaPress
He's Never Once Thought of This as an Ad Business
This profile piece explores how 4D Sight founder Erhan Ciris frames his virtual advertising technology company as a rendering problem rather than an ad tech business, examining the practical consequences in hiring, culture, and strategic focus.
CEO Weekly
Erhan Ciris and the Decision to Never Show the Seam
This profile examines Erhan Ciris's philosophy of perfectionism as founder and CEO of 4D Sight, a virtual advertising insertion company, and how his insistence on invisible-quality standards shapes product development and team culture.;
BOSS Magazine
How 4D Sight Chose the Hardest Broadcast Environment on Earth to Prove Their AI
Erhan Ciris and 4D Sight's founder chose esports as their initial testing ground because its extreme speed and visual complexity proved their AI could handle any broadcast environment.
Tech Bullion
What Film Taught the Founder of 4D Sight About the Future of Advertising in Live Sports
Erhan Ciris draws inspiration from cinematic product placement techniques, using them to envision a future where AI understands spatial reality rather than just overlaying graphics on video.
Daily Scanner
Erhan Ciris: 4D Sight Innovating Native Monetization of Sports with AI
Erhan Ciris discusses how 4D Sight is using AI to revolutionize native monetization of sports content, offering new opportunities for creators and brands.
Medium
Why Respectful Advertising Is the Only Sustainable Path for Live Media
Erhan Ciris argues that respectful advertising is essential for the long-term success of live media, ensuring authenticity and trust with audiences.
North Penn Now
Erhan Ciris, Founder of 4D Sight
Meet Erhan Ciris, the founder of 4D Sight, a technology company specializing in innovative solutions for the media industry.
Forbes
UFC Taps In-Swappable Logo Ads with 4D Sight Technology Deal
UFC partners with 4D Sight to implement swappable logo ads, demonstrating the company's innovative approach to advertising and technology.
MediaPost
New Platform Invites Creators to Monetize Their Content with 4D Sight
4D Sight launches a new platform that invites creators to monetize their content, offering a fresh approach to digital monetization in the media industry.
SVG Europe
4D Sight Enters Virtual Ad Insertion Market with Activision Blizzard as Key Client
4D Sight expands its market reach by entering the virtual ad insertion market, securing a deal with Activision Blizzard to enhance its solutions for the gaming industry.
European Business Review
Why Spatial Intelligence Will Matter Long After the AI Hype Fades
The article explores how spatial intelligence will continue to play a significant role in business, even as AI hype fades.
Good Men Project
Before the AI Boom, Real-Time Perception Technology Was Already Taking Shape
Before the AI boom, real-time perception technology was advancing, setting the stage for current AI developments.